Our environment or the world today is engineered to make you want more of stuff. There is always something new, shiny and pleasant to have around the corner. In our digital age, it is impossible to avoid. If adverts on Youtube don't catch up with you, it will on any of the social networks. Your music app Spotify will push the adverts to you unless you go premium (which is now a need to get rid of adverts at a cost).

For someone who is into technology, there is a never-ending slew of newly minted technology gadgets. I have been bombarded by adverts of the new iPhone 12 on release. I am not an Apple person except for their laptop which I use at work, and a long time ago I bought an iPod for my running. But with the advert attack in the last few weeks, I found myself getting bored with my three years old Huawei P10 Plus. And on occasion browsed the technical details of the upcoming iPhone.

To add the above, I do love video games (not as I use to though. Adulthood has changed that). The PS5 will be launched as we Christmas approaches. The adverts for the fantastic games an graphics it promises is enough to whet the appetite of any technology enthusiast. I currently have an Xbox One X, which is barely a year old. I will say though it was a good purchase, I haven't played as many games as I thought I would. I can barely focus on gaming for more than 30 minutes before I head out for a walk.

So how can we conquer this feeling for wanting more? Purpose. Defining the purpose gives you room to ask why you think or feel you need it. Why don't I need an iPhone? My Huawei phone on launch day was one of the best phones with a good camera, and since then a couple of others have been released. When I look at my usage habit, I have mostly used it for the occasional pictures, Facebook, Twitter and emails. I don't have a massive following or the need to post the most detailed and colourful images to attract likes, and so my usage habit of a new iPhone 12 wouldn't change this.

And when you take the cost of getting more into account, there are more things of value to do. There will always be a new phone, a new machine, a new Telsa and the thirst is never-ending. If the money is itching to be spent, spending it on an experience is of more value. You can currently do all you want with what you have.

The next time I will buy a new phone, it will be when my Huawei is no more, and it is beneficial to change it. When next I get new hardware will be as a means to achieve a value. Resisting the urges triggered by Adverts will be a battle we will have with us in the internet age.